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KMID : 1023720130620010078
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Journal of Welfare for the Aged
2013 Volume.62 No. 1 p.78 ~ p.104
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Effects of Donor Trust on Attitudes Toward Giving Behavior Among the Donors Donating to Nursing Homes for Older People：Mediating Effect of Relationship Commitment
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Kim Kyung-Ho
Kim Young-Gi
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Abstract
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The present study aims to examine the causal relationships between donor trust, relationship commitment, and attitudes toward giving behavior among the donors donating to nursing homes for older people in G Metropolitan City. A total of 378 questionnaires were used in the statistical analyses. The results of the study are as follows. First, donor trust could have positive effect over attitudes toward giving behavior. Second, donor trust could have positive effect over relationship commitment. Third, relationship commitment could be a mediating variable between donor trust and attitudes toward giving behavior. Finally, theoretical and practical implications were discussed in terms of enhancing attitudes toward giving behavior.
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KEYWORD
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trust, relationship commitment, attitudes toward giving behavior, mediating effect
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